I have to say the pictures are very misleading as lipsticks are often so hard to photograph with out the light getting in the way!
Shade 7 - This shade is a cute pinky coral colour, perfect for every day use if you so wish. It's easy to wear as it just lifts and lightens lips without making a huge 'BAM LOOK AT MY LIPSTICK' statement! I found it easy to apply and surprisingly moisturising. There was no tug or pull on my lips, it just glided on smoothly. It's fairly pigmented, but those with pigmented lips may not get along well with this shade. It also has a slight hint of shimmer in the formula. Personally I like this shade, although i'm still unsure if it really suits my skin tone, but for £1 you really can't complain!
Shade 8 0 This shade really is the one that screams 'LOOK AT MY LIPS' although the photo perhaps doesn't. In my opinion it's a lot more sheer and also glittery than the previous shade. Again it goes on smoothly and without a problem, although it does feel a little drier than shade 7, nothing noticeable though. The beauty of this shade is you can make it as bold or light as you want. One shade will give you a more pinky read where as a couple of layers will give you a deep dark bold. Personally I wouldn't wear this full out in the day as it's a little dark for that, but on an evening it would certainly be a little £1 gem!